The Blog

Time flies when you’re drinking pale ale. Our 10-year-old flagship Pale Ale is entering a shiny new era. Shedding its brown tones for rays of yellow and gold, Day Tripper looks brighter than ever and, complete with a newly tweaked recipe, it tastes better, too. Day Tripper first released on tap in 2012 and has undergone two rebrands (in 2015 and 2017) since its first can release in 2013.

On Tuesday, February 26th, a special—and sizeable—package was carefully assembled at our brewery and sent off on a journey of 6000 miles. 250 cases and 120 ⅙ barrels of Indeed beer traveled far and wide, across the country and the Pacific ocean to reach its final destination in Yokohama, Japan, via our new distribution partners at Nagano Trading Co. Their inaugural delivery of Indeed beer is diverse and expansive including the classics like Day Tripper Pale Ale, B-Side Pilsner, and Lucy Session Sour, along with new and seasonal beers like Flavorwave IPA, Stir Crazy Porter, Mexican Honey Imperial Lager, and Let it Ride IPA. These selections began selling at Antenna America, Nagano’s showroom and tasting room, on April 18th.

Indeed Brewing’s existence is rooted in countless days spent homebrewing in a garage and making runs to Northern Brewer for ingredients and supplies. We launched our brewery in 2012 with two distinct beers born from many batches of homebrew: Day Tripper Pale Ale and Midnight Ryder Black IPA. This year, we were excited and honored to have these two beers adapted as homebrew Pro-Series kits by Northern Brewer Homebrew Supply.