The Blog

Indeed Brewing Company’s pilot brewery and taproom opened in Milwaukee in September 2019. Owner Tom Whisenand reflects on the the last six months in Milwaukee, why Wisconsin is a great state for beer, and what’s in store for beer drinkers in both states.

Let’s get ready to Whirlygig! For the first time since 2019, we're getting the band back together. So squeeze into your party pants from two years ago (or go ahead and buy a new pair) and join us for a long overdue weekend of good vibes, food and beer galore, and a killer music lineup.

While both taprooms are collecting and recycling PakTechs, the discount on beer was discontinued in 2020.

Back in August 2019, we found out that PakTech—those bright orange toppers that hold our six- and four-packs together—was not compatible with residential recycling centers and programs across Minnesota.

We decided that we wanted to not only find a way to recycle them responsibly, but also educate craft beer drinkers, so we offered you discounts and free beers in exchange for your discarded PakTech. We partnered with a facility that would properly recycle PakTech and other craft breweries followed suit in the mission to keep the packaging truly sustainable.

We have collected more than 1,300 PakTech holders and in return given away more than 850 free beers since then.

You showed us that you care about sustainability (and free beer), making this program wildly successful. So successful, in fact, that it’s time to scale it back a bit. We will still be offering $2 off all beers (even during Happy Hour) when you bring in three or more PakTech holders (from both Indeed and non-Indeed packs).

The Milwaukee taproom will still be offering one free pint (excluding specialty pours) for 4 or more PakTechs, or $2 off any beer with 1-3 PakTechs.

Long live The Queen.

Formerly known as Whiskey Queen, this whiskey barrel-aged Imperial Stout is now known simply as The Queen. Same beer, new name (and, in fact, same beer as Rum King—just a different barrel). At 10.5% ABV, The Queen starts her journey to the throne as a pitch-black Imperial Stout, aged over seven months in American whiskey barrels to develop complex vanilla, chocolate and coconut aromas and a signature boozy finish. Warm, yet authoritative, The Queen boasts an unforgettable silky mouthfeel backed by roasted malt and oak flavors. An iron fist in a velvet glove, she rules.

We’re commemorating the occasion in royal fashion.

• In cans: This is the first time we’re packaging The Queen for distribution; available in a liquor store near you. We've done the aging for you, so don't let her sit idle in the fridge.

• On tap: On tap now in bars/restaurants and in the Minneapolis taproom Thursday, Feb. 27

• Flight Night: We’re infusing The Queen with four flavor combinations on Thursday, Feb. 27: Dogwood NEON Espresso and Vanilla Bean; Cacao Nibs and Orange Zest; Cherry and Coconut; and Ginger and Lemon Zest. RSVP on Facebook.

• Royal Crush: To properly commemorate the occasion, we’re having a bottle release party on Saturday, Feb. 29. Beginning at 12pm, there will be 300 bottles available of The Queen Brewer’s Reserve ($30 a bottle, limit of two). Among the festivities to honor The Queen is a chess tournament; RSVP to the event on Facebook and sign up for the tournament here.

From a bakery counter display in Northeast to tap lines in Minneapolis and Milwaukee, Sarah Jane’s Maple Sticks Stout’s journey is a testament to Indeed’s commitment to community and collaboration.

Danish dough twisted with cinnamon, baked with caramel and almonds, and topped with maple frosting—Maple Sticks from Sarah Jane’s Bakery in Northeast Minneapolis are a staff favorite here at Indeed. They’re the first pastry that’s snagged, and no one even thinks about leaving half. So when we set out to develop a pastry stout, it was a no-brainer to capture the essence of these beloved classics.

"When deciding to make a pastry stout, the logical choice in my mind was to model it after the Maple Stick from our local NE bakery Sarah Jane's," says Josh Bischoff, Head Brewer. "I would venture to say that the first year or so of Indeed's existence was fueled almost exclusively by Dogwood Espresso and Sarah Jane's Maple Sticks."

Tested and perfected at our pilot brewery in Milwaukee, this recipe was then brewed on a larger scale at our Minneapolis headquarters and canned for distribution. Cinnamon, vanilla, lactose, and—of course—maple make this malt-forward stout rich and full. And, at the risk of getting too sappy, it represents a connectedness that makes this beer extra special to us. We can’t wait to share it with you.

We’ll be releasing this beer on Thursday, February 6 at 3 PM in Minneapolis and Milwaukee. Maple Sticks will be served in both locations.

RSVP on Facebook (Minneapolis and Milwaukee), and make sure to let us know you're drinking it on Untappd.