The Blog
Feb 19/15
Let it Ride IPA is back: Hop on!
Brewed with an unfettered blend of Mosaic, Calypso, and El Dorado hops, LET IT RIDE is back! Our seasonal IPA drops Tuesday February 24, hitting liquor store shelves in bright green cans and the tap towers of bars and restaurants across the Twin Cities and throughout the state.
Hop-heads who had a taste of Let it Ride when it was last released have been waiting on pins and needles for this beer to reappear, and with good reason! Let it Ride is all about new American hops and showcasing their big, fruity aromas. When it comes to Let it Ride’s three foundational hop varieties, Indeed Head Brewer Josh Bischoff says, “Mosaic hops, those are all blueberry, dank, and more blueberry. From the Calypso, I get a lot of pineapple. And with the El Dorado hops, there’s a mix of tropical fruit, and pear.” With these powerfully aromatic hops, supported by a strong malt backbone, we get a big, fruity IPA with a beautiful copper color and a satisfying body.
To celebrate Let it Ride’s return we’re kicking off its season with a new kind of beer release party at the Turf Club. Live music starts at 7pm with Narco States, Flasher, and DJ Paper Sleeves! Plus, we’ll be tapping four hard-to-find barrel-aged Indeed beers in the Clown Lounge for a bonus ‘Barrel-Aged Basement’ event, sampling flights of Wooden Soul #1, Mexican Cousin, Be Cherry, and Rum King.
Just like getting back in the saddle on your two-wheeler after a long, frozen winter, you’ll pick up with Let it Ride right where you left off. Take a deep breath, and hop on!
Jan 12/15
We're officially headed 'Up North!'
Beginning in early February, Indeed Brewing Company will partner with Minnesota-based beverage distributor Bernick's to expand our beer distribution territory to Northern Minnesota including Duluth, Superior, and the North Shore!
“We’re happy to officially announce this partnership with Bernick’s and look forward to a longstanding relationship,” says Nathan Berndt, co-founder at Indeed. “To be able to bring our beer to the North Shore is a huge step for us and we are thrilled to have our product on shelves and on tap ‘up north’ in Duluth, Superior, and beyond.”
Bernick’s is a fourth-generation family-owned business that proudly provides full service beverage, vending, and foodservice solutions to the Central Minnesota area since 1916.
“Bernicks is proud to partner with Indeed to bring great products to the Duluth/Superior market,” says Dean Bernick, Chief Executive Officer at Bernick’s. “Indeed’s superior quality and reputation will be a wonderful addition for us and the community.”
In addition to Bernick’s, Indeed Brewing Company currently self-distributes in the Twin Cities metro and works with J.J. Taylor Minnesota, Dalheimer Beverage, and D&D Beverage to distribute beer across the state of Minnesota. We look forward to serving our North Shore customers were a greater variety and availability of our beers as early as next month. Stay tuned in with us on Twitter and Facebook for more information on our launch week events in Duluth!
Dec 17/14
'Extend your trip' with Day Tripper tallboys, now available for a limited time at select liquor stores!
This past fall, our 12 oz. cans of Day Tripper Pale Ale experienced a bit of a growth spurt and tallboys were unleashed on the Twin Cities at our First Avenue release party! Since then, Day Tripper tallboys have been popping up at the Cities’ best-loved music, theater, and sports venues. Whatever moves you, whether you’re rooting for the home team at Xcel Energy Center, yukking it up at Brave New Workshop, or rocking out at the Triple Rock, you can ‘extend your trip’ with a Day Tripper tallboy in hand!
While sales of Day Tripper tallboys are still confined to venues, we couldn’t resist spreading the love with a limited, one-time drop of tallboys at select liquor stores! “We were thrilled to add this new package type to our line-up and to make it available at venues,” says Nathan Berndt, Indeed co-founder and President. “By offering the Day Tripper tallboys at select liquor stores, we’re hoping to spread the word about our newest canned offering, while giving our customers an exclusive chance to enjoy the full tallboy experience at home.”
Where can you get your hands on a take-home 4-pack of your very own? Day Tripper tallboys are now exclusively available at these fine liquor stores:
- The Ale Jail
- South Lyndale Liquors
- Zipps Liquors
- Stinson Wine Beer and Spirits
- France 44 (beginning Friday December 19)
Remember, this is a one-time drop; once they’re out the door, you’ll have to stay tuned for future limited releases! In the meantime, get on out there and enjoy Day Tripper tallboys and everything the Cities have to offer at these top-notch venues:
Nov 18/14
Indeed expands with new tanks, new territory, new beers!
Big changes are afoot at Indeed Brewing Company, with new tanks in the brewery, new distribution beyond, and new beers on the horizon! We are excited to share news of the completion of a major expansion project at the brewery, the addition of new distribution territory across the upper Midwest, and the arrival of two new beers to our year-round lineup.
Brewery capacity grows
A long-anticipated expansion project came to a close on November 12, 2014, as a parking-lot sized crane lifted in two 120 BBL tanks in through the ceiling of the brewery’s new cellar. Co-founder and Director of Operations Tom Whisenand explains, “The addition of this new space, and the tanks housed there, has doubled the brewery's production capacity.” By the end of 2014, the brewery will have sold roughly 10,000 barrels. “By next year,” Whisenand says, “we project production to increase to 17,000 or 18,000 barrels.” In order to support this rate of growth, Indeed has added nine new employees to its full-time staff in 2014, including the introduction of a quality control department, bringing the company total to 42 employees.
Distribution territory and beer lineup expand So, where will all this new beer go? As Indeed ramps up production, the company looks forward to a number of territory expansions in the coming year in which to distribute their product. According to Co-founder and President Nathan Berndt, “As of January, we’ll have our beer in all of Northeastern Minnesota, up to the border and along Superior. We’ll be in the Red River Valley by spring, and expect to have our beer available statewide and in parts of North and South Dakota by summer of 2015.” He adds, “I’m excited to have our beer in my hometown of Grand Forks!” As a part of the overall expansion, the brewery plans to add two year-round beers to the regular lineup in 2015, including a new IPA and a Pale Lager, which will join Day Tripper and Midnight Ryder as the third Indeed Brewing Company flagship beer.
Nov 11/14
Seize the freeze with Stir Crazy Winter Ale!
Ah, the first snowfall of the new season. As if right on cue, Minneapolis was blanketed with the white stuff for the first time in earnest on the eve of our Stir Crazy release! That’s right; Stir Crazy makes its triumphant return today, our seasonal winter ale brewed with cacao nibs, raisins, vanilla and brown sugar. Dark ruby in color with layers of malty goodness, rich notes of chocolate and caramel, and a fruity complexity, Stir Crazy was built to warm from within.
Minnesota winter’s easy to love, at first, with its pristine powder, cozy sweaters, the occasional welcome snow day. But when that cabin fever starts to creep in, not to mention the traffic jams, ice dams, and shovel-related aches and sprains, it is Stir Crazy’s real time to shine. In the Indeed spirit we’ve brewed this winter warmer with an eye toward seasonal adventure. Stir Crazy’s up for anything this winter. Stir Crazy’s never heard the term ‘Polar Vortex.’
So don’t let Mother Nature put a damper on your day-to-day; embrace her, and hand her a Stir Crazy while you’re at it, too. Whether it’s downhill or cross-country, ice fishing or pond hockey, Stir Crazy Winter Ale is the ultimate cold-weather accessory for all the activities that keep us sane during the long winter doldrums.
We’re kicking off the season with a Stir Crazy release party tonight at the newly re-opened Buster’s on 28th, tapping at 5pm, followed by a tap takeover at Stout’s Pub on Friday November 14th featuring a special firkin of Stir Crazy. Mark your calendars for December 19th, when we descend on the The Depot with a Stir Crazy Skate Party (details coming soon)! And of course, you can find our Winter Ale at your favorite bars, restaurants, and liquor stores, now through March.
Winter isn’t ‘coming,’ it’s already here! Get into it, with Stir Crazy Winter Ale. We’ll see you out there!
Stir Crazy Winter Ale:
A new season means new adventures. We created Stir Crazy Winter Ale to warm you from within during the coldest time of year. Our sturdy winter warmer is brewed with cocoa nibs, vanilla, raisins and brown sugar. Layers of malty goodness create a dark ruby color and satisfying notes of chocolate and rich caramel, while pulverized raisins and brown sugar provide a fruity complexity. Bundle up and enjoy! (6.5% ALC. by VOL.)