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The Blog

Jan 22/21

Good Feeling, Feeling Good

Boon Hard Kombucha is Indeed’s newest beyond beer offering.

The latest liquid to grace the tap lines at Indeed Brewing Company is neither tea nor beer, precisely. Going by the name of Boon, our new hard kombucha starts in an oak barrel and ends in a bright tank. We talked to Founding Brewer Josh Bischoff, who spearheaded the brewing experimentation, about this peculiar elixir.

Jan 7/21

Beer Brûlée

This winter, we want you to drink your beer warm. Hear us out.

A pint of beer meets the business end of a fire poker; at Indeed, we call that a Beer Brûlée. Equal parts delicious and mystifying, it’s the only way you’ll want to drink a beer in freezing temperatures ever again.

Oct 1/20

In Suds We Trust

Pop tops and bridge distances. United we drink beer!

In the year 2020, hands got cleaner and beer bellies bigger. You’ve likely developed a preference of hand sanitizer but never quite figured out how to drink a pint while wearing a mask. Beer has been a constant during the Covid-19 shutdown, with trips to your favorite local breweries and liquor stores providing a social outlet during stay-at-home orders.

We’ve been running on a campaign of good beer since 2012. Through In Suds We Trust, we’re doubling down on that commitment and encouraging camaraderie by popping tops together in this tumultuous time leading up to the presidential election. The next couple months will be particularly fraught, but we assure you that beer is something you can trust to always be there.

Aug 24/20

Indeed Milwaukee Turns One

Q&A with Head Brewer of Milwaukee Patrick Nickelson

Indeed Brewing Company is approaching the one-year anniversary of opening its brewery in the Walker’s Point neighborhood of Milwaukee, which served its first beers to the public on September 6, 2019. The pilot brewery’s first year experienced both expected trials and unforeseen tribulations, coming out the other end with a new head brewer and exciting beer plans for its second year. Patrick Nickelson talks about the pilot brewery's first year and what's coming next.

Aug 12/20

Good Beer, Guaranteed

Q&A with Quality Manager James Fetherston

Indeed has always promoted freshness in the marketplace by pulling past-code beer from store shelves and using easy-to-read date coding on its cans. And when bars and restaurants shut down in March, it was no question that Indeed would buy back kegs. But even before the beer is kegged or canned, Quality Manager James Fetherston makes sure it’s up to snuff.