Jan 15/19
Let's Do This, 2019
A look back at 2018 and forward at 2019
2018 was a stellar year for us at Indeed Brewing! We premiered new brands like Flavorwave IPA and Mexican Honey Light, raised a significant amount of funds for local nonprofits through Indeed We Can, won some pretty sweet awards, invested in new technology, and toasted so many new friends. Keep reading to discover just what we accomplished this past year and what adventures you can expect from us in 2019!
NEW YEAR, NEW BEER
You’ve enjoyed a multitude of Indeed beers over the years—15,000 barrels in 2018 alone—and these core values have always stayed true for us: quality, consistency, and innovation. This year we welcomed the juicy and tropical Flavorwave IPA to our line-up which quickly surpassed any of our expectations. Chuck U pulled out all the stops for this one to create another phenomenal can design for us and it may be his best yet! We sold about 800 barrels of Flavorwave since its inception in September so we think it’s safe to say that y’all like this one. We also jumped on the brut IPA train and canned our first one-off beer, High & Dry, which was even featured in the Wall Street Journal. Other new creations include Mexican Honey Light, Effin’ Hoppen Hefe, Paradeiss Wheat Pale Ale, Mix & Mingle Old Fashioned, Chai Velvet Amber Ale, and collaborations with friends at Ideal Diner (Ideal Root Beer), Fair State Brewing (Go Halfsies Grapefruit Radler), Union 32 (Double Stubble Double IPA), Blue Door Pub (Blue Dream IPA), Terzo (Terzo Barrel Blend) Hai Hai (Bia-Side Pils), Centro (Pink Rabbit Pils), and Hola Arepa (Beachside Pils).
Our offsite barrel-aging facility had some wild happenings this year as well. We purchased local bourbon and brandy barrels and used them to age a few classics including Stir Crazy, Mexican Honey, Old Friend, and L.S.D. Honey Ale, giving rise to new and exciting flavor profiles. Our barrel-aging sour program, Wooden Soul, saw new brands too, including Patchwork, Certain Shade of Green, La Peche Mode, Blue Blood, Betelguese, Torus, and Tepache. Say all those 10 times fast!
YOU LIKE US, YOU REALLY LIKE US!
We try to stay humble around here, but we accomplished some pretty cool stuff that we want to share with you. B-Side Pils placed Bronze at the European Beer Star Awards, a world-renowned beer competition held in Germany. The Growler honored us in their Kind of a Big Deal Awards for Best Spice/Specialty Beer (L.S.D. Honey Ale), and Best Spontaneous/Wild Ale (Cherry Dust), and the National Honey Board deemed our Mexican Honey, L.S.D. Honey Ale, and Shenanigans Summer Ale winners in their book as well.
A few personal accomplishments of ours include raising about $80,000 for local nonprofits through Indeed We Can, which we plan to bring with us to Milwaukee and expand on in Minneapolis in 2019. Other notable mentions include reaching 30,000 followers on Instagram (woah!), hiring a full-time graphic designer bumping our team to 65 employees, investing in quality and freshness with the purchase of a top of the line KHS Can Filler, and buying a new can labeler to allow taproom crowler sales and distribution of one-off beers.
SO, WHAT'S TO COME IN 2019?
While this past year was a huge one for us, we’re going to keep stirring it up in 2019, so hold onto your pants. We’re excited to bring a little bit of our Minnesota craft beer scene to Wisconsin and grow our Indeed family with the opening of our pilot brewery in Milwaukee this summer. We’re looking forward to getting to know the community, expanding distribution, and experimenting a bit more. Keep your eyes peeled for new beer releases including one-offs like Rum King with Dogwood Neon Espresso and Vanilla, an experimental IPA, a barrel-aged barleywine, Shenanigans infusions, new fall and winter seasonal brews, and a Wooden Soul collaboration with our buds at Icehouse. We’ll also be releasing Mexican Honey Light in cans so you can enjoy this crushable, lower ABV brew all year long! Oh, and you can get its parent beer, Mexican Honey, in 4-packs year-round now too!
Well, that’s all we can share for now! Check out our 2018 Year in Review and 2019 Brand Calendar below for even more details on what you can look forward to from Indeed this year. Keep up to date on our Facebook, Twitter, and Instagram for all things Indeed. Cheers!
2018 IN REVIEW
2019 BRAND CALENDAR
