February’s Twin Cities METRO issue takes aim at an important topic: beer. Specifically, Minnesota beer – it’s origins, it’s craft-minded, new-age purveyors and it’s future as a hallmark of the state. But it’s not all about pale ales and stouts this month (like any responsible drinker, we know when it’s time to call it quits). -- Drew Kerr

Did we mention that Indeed Brewing Company's brewer, Josh Bischoff, is also mentioned as in the "The New Guard of Twin Cities Brewing" picture (he's second from left). Check out the cool photo shoot video too.

Pick up a copy at your local book store or better yet, subscribe to receive in the mail: http://www.tigeroak.com/metromag-subscribe

TC Metro Magazine - Behind the Scenes - February Beer Issue Photo Shoot from METRO Magazine on Vimeo.

TC Metro Magazine - Behind the Scenes - February Beer Issue Photo Shoot.

Can three former college roommates and craft beer lovers open a destination taproom and brewery in a vibrant Minneapolis arts district?

FOR IMMEDIATE RELEASE:

Contact:
Rachel Anderson
Co-founder, Indeed Brewing Company
(651) 329-8500
rachel@indeedbrewing.com

INDEED BREWING COMPANY TO OPEN BREWERY, TAPROOM THIS SUMMER IN NORTHEAST MINNEAPOLIS

MINNEAPOLIS MN, FEBRUARY 6, 2012 — Can three former college roommates and craft beer lovers open a destination taproom and brewery in a vibrant Minneapolis arts district?

Indeed.

“We see life as an adventure and craft beer is the perfect drink to take along,” said Tom Whisenand, co-founder of Indeed Brewing Company. “It’s something you reward yourself with after you do something great – or something mundane. Either way, at least you’re getting it done.”

Indeed will brew hop-forward, adventurous beers for adventurous drinkers – think chipotle-smoked porter. Better yet, Indeed will be the only Minnesota craft brewery packaging beer in six packs of 12 oz. cans – perfect for taking along in a backpack, kayak or stashing in the refrigerator.

“We want to make the best craft beers possible, and we want to do it in a fun way – an adventurous way. That means we’re going to make beers that defy styles and push the limits,” said Whisenand. “But at the same time, we’re going to make beers that will be a good reward after a long hike, a bike ride or after 10 hours at the office.”

To get there, Indeed brought aboard award-winning brewer Josh Bischoff from Minneapolis’ Town Hall Brewery to helm production. Bischoff recently won a silver medal at the 2011 Great American Beer Festival in Denver for his experimental beer “L.S.D.” – featuring lavender, sunflower honey and dates – and shared in another six GABF medals during his time at Town Hall.

Indeed Brewing Company will open its 12,000-square-foot brewery and taproom in a century-old building at the heart of the Northeast Minneapolis Arts District this summer. The company plans to self-distribute two flagship craft brews to liquor stores, bars and restaurants, as well as pour pints in its 1,500-square-foot taproom with adjoining patio.

“We want our taproom to be a hub for all things Indeed, like a living room for our brewery,” Whisenand said, “so we can invite people in to get to know us and our beer.”

The brewery founders -- Tom Whisenand, Nathan Berndt and Rachel Anderson – were once roommates at the University of Minnesota and photographers at the Minnesota Daily, the school’s student newspaper. The three built media careers of their own in Minnesota and stayed connected through their love of good beer and good people. They said Indeed will be their way of contributing something positive to their home state.

As its summer 2012 opening approaches, Indeed will release more details about its product lineup, taproom opening date and plans for growth.

Indeed Brewing Company will open in a refurbished Northeast Minneapolis warehouse this spring and be pouring beer by summer 2012. The brewery, at 711 15th Ave. NE in Minneapolis, will have an initial capacity of 3,800 barrels a year and a canning line that can produce 36 cans per minute.

As an invested member of the community, the company will also donate at least one percent of its annual sales to local and national non-profit organizations as part of One Percent for the Planet, a movement that encourages corporate philanthropy for the preservation and restoration of the natural environment.

FAST FACTS

THE FOUNDERS
Rachel Anderson, Nathan Berndt, Tom Whisenand

THE BUILDING

For more and information and downloads:

Web Site: http://www.IndeedBrewing.com
Facebook: http://www.Facebook.com/IndeedBrewing
Google+: https://plus.google.com/b/116729601807216825528/
Twitter: http://www.Twitter.com/IndeedBrewing & http://www.Twitter.com/IndeedBrewer
Downloads: (Logos, Photos & Video) http://www.indeedbrewing.com/brewery/logos/

Beer. It’s perfect, isn’t it? It’s the drink that stands equally well alone as it does when paired with onion rings or even a rack of lamb. It can be as lowbrow or pretentious as you want, but it always seems to be just what you need. One thing we’ve come to notice about beer is that it has some things in common with other classic beverages. For instance, discussions of wine might lead to mention of terroir—the taste of the land. We like to think great craft beer has terroir, too. The difference is, we don’t talk with a ridiculous French accent. Instead, we offer you finely crafted beer in a humble, awesome, aluminum can. You with us?

We want to tout the positive side of things, and embrace mindfulness and adventure—a feeling we’ve found plenty of here in Minnesota.

Indeed Brewing Company is situated in the heart of Northeast Minneapolis—a location replete with rich local history. Known for being the birthplace of Art-a-Whirl and the NE Minneapolis Arts District, it’s inspiring for Indeed to be part of an area that has grown from immigrant stomping grounds to a place that hipsters call home, tipping back a glass of brew in the many pubs found here.

But we find Minneapolis to be particularly fitting as the home of Indeed. After all, this is the town where our adventures begin, this is the town we come home to, and this is the town in which we regularly raise a glass in celebration of making the most of life. We like to think we’ve put that certain Minneapolis terroir (if you’ll pardon our French) right in every barrel of beer we brew.

Indeed Brewing Company: Thomas Whisenand, Rachel Anderson, Josh Bischoff, and Nathan Berndt (Photo: Scott Cohen)

Why “Indeed?” We just can’t believe we’re the only ones tired of the whiny, doom-and-gloom sentiment around us. We want to tout the positive side of things, and embrace mindfulness and adventure—a feeling we’ve found plenty of here in Minnesota. Even Indeed’s logo has a hint of a smile—a sense of happiness and fun that illustrates precisely what we want to share with our customers. It’s that subtle smile we feel Minnesotans enjoy sharing with one another, especially deep in winter. We’re a hearty breed, we Nordics, and it’s nice to have something to smile about together.

But even if you aren’t prone to shoveling knee-deep snow each winter, then gracefully wiping away a bead of sweat come July’s sweltering temps, we want you to taste our beer and realize what we’ve already come to know: Whether standing, sitting, floating or flying, having a tasty, high-quality craft beer in hand means not only that your taste buds are happy, but that you’re on your way to having a fun and meaningful discussion with other—sometimes about the beer, but more often about everything else in life. The people of Indeed love fun. Come on, let’s have fun together.

Months of planning, strategizing, structuring, fundraising, and searching eventually lead us to an early 20th century industrial building in the Northeast Minneapolis Arts District. First a tire company, then a Sears Roebuck distribution center, this building most recently housed an electrical transformer company before sitting vacant for nearly a year.

By early summer of 2012 this sleepy dead-end adjacent to the Northstar Commuter Rail tracks will be a bustling intersection of art, craft beer, solar power, and urban revitalization, a place Indeed Brewing Company will be proud to call its home.

Just the Facts: