Sep 4/18
A Flavorwave has Hit Indeed
Can you feel it? The rumblings of a Flavorwave have been building and it’s time to finally let it burst! Enter Flavorwave, a juicy and tropical IPA exploding with notes of pineapple and dank citrus. A blend of Denali, Citra, Mosaic, Centennial, and El Dorado hops give this beer a whirlpool of flavors sure to send your taste buds on a ride while remaining approachable. Flavorwave comes in at 6.2% ABV and 73 IBU pouring a sunlit golden color with a respectable amount of natural haze.
BREWER'S INTENTIONS
Our head brewer, Josh Bischoff, discusses his intentions for this brew, “For this beer, we felt it was appropriate to explore current trends in hopping techniques both in the brew kettle as well as dry hopping. We chose a handful of our favorite classic and new American hops, all leaning towards a juicy and fruity profile. The end results in layers (or waves) of hop flavor and aroma while leaving the "old school" signature IPA bitterness largely behind.”
This one has been a long time coming as we’ve meticulously curated a beer great for any season that’s perfectly balanced between a rounded hop bitterness and a crisp, refreshing mouthfeel. Our co-founder, Tom Whisenand, explains, “Our first year-round IPA, Flavorwave, is the ultimate result of six years of research, experimentation, and customer feedback. To commit to making a year-round IPA, we needed to convince ourselves that the experience while drinking the beer would not stale over time but actually compound for our customers much like Day Tripper has. It’s not a trendy, hazy IPA but it is also not some boring version of the style. It embodies the level of professionalism we foster at Indeed, the decades of experience our brewing staff possess, the feedback we hear from our customers, and is proof that innovation does not need to whack you over the head.”
CAN'S BEST FRIEND
For this can, we were inspired by nostalgic images and trends and wanted to stray away from our norm. We gave Chuck U lots of freedom with this one and he did not disappoint. “We wanted something different for the Flavorwave can. We let Chuck go wild with the landscape. It’s a departure in color and content while still working within the lineup.” Says our Marketing and Communications Manager, Kelly Moritz.
#RIDETHEWAVE
Won’t you join us and #RideTheWave? The Flavorwave, that is. Availability will begin next week on tap at your favorite local restaurants as well as in 12 oz. 6-packs at your neighborhood liquor store. Oh yeah, and we got some pretty sweet swag because who doesn’t love a throwback tee? Stay tuned for details on how you can get your own Flavorwave t-shirt.
Join us at one or all Flavorwave release parties including Brunson's Pub and Turtle’s Bar & Grill on September 12th, Red Cow on 50th and France September 13th, and Pizza Luce Hopkins on September 27th.