Nov 15/16
Indeed Brewing expands distribution to cover entirety of Minnesota
Indeed Brewing Company is excited to announce our new partnerships with Sunny Hill Distributors in the Iron Range and Coca-Cola Bottling Company of International Falls. The addition of these distributors completes our wholesale footprint in Minnesota, allowing us to provide quality craft beer in each and every corner of the North Star state.
Both Sunny Hill and Coca-Cola Bottling Company share our enthusiasm for the expansion. “All of us here at Sunny Hill Distributors could not be more proud to partner with Indeed Brewing Company and bring their fantastic portfolio of craft beers to the northland,” explained Sunny Hill’s owner, Tom Tiburzi. “Indeed has been incredibly supportive and helpful as we roll out their brands in our area and we know with that team behind us, we will grow this brand year over year. We thank the Company’s ownership and employees for the opportunity and we look forward to many successful years as partners in growth.”
“The Coca-Cola Bottling Company of International Falls is excited to add a family of premier Minnesota craft beers to our product lineup,” added Jay Bartowski, an owner of Coca-Cola Bottling Company. “We believe we have a great opportunity to satisfy both our locals and visitors to Voyageurs National Park and Lake of the Woods with the Indeed portfolio. We were looking for an opportunity to satisfy our local customers with a supplier that had a quality Minnesota craft portfolio with brands that are common in the Minneapolis-St. Paul metro area.”
With these additional distribution partners, we now proudly work with eight Minnesota wholesalers, in addition to our self-distribution network in the Twin Cities area, to reach the entirety of the state. Indeed struck its first distribution deal in 2013 with Dahlheimer Beverage, which expects to sell more than 20,000 case equivalents of our beer by this year’s end.
“We're ecstatic to be adding great wholesale partners like Sunny Hill and Coca-Cola Bottling Company to our network. Expanding our distribution to every part of Minnesota has always been a goal for our company,” says Indeed Co-Founder Nathan Berndt. “We have a focus on building our brand in the places we call home.” Indeed expanded distribution to Berndt’s native state of North Dakota last fall. Bringing Indeed's distinct lineup of craft beer into the Iron Range and International Falls marks more good news and continued progress for the brewery, as our company’s growth rate more than doubles the state average for the year.